Introducing Food Forward: Challenging the virtue of 'free food' as an employee benefit

WHEN industry leaders like Google and Facebook offer free food as a benefit to full-time employees, many employers try to follow suit. Not every company can pour millions of dollars into building and sustaining fully-stocked cafeterias and hiring gourmet chefs, but you can bet they do evaluate their budgets and strain to find a way to offer free meals or snacks on a regular basis. Their goal is reasonable: They want to attract and retain the best talent by offering free food to fuel more innovations through random conversations during meals.

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